Privacy Policy

Your Privacy Matters to Us

AFM Group Ltd is committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, disclose, and protect your information when you interact with us—whether as a consumer, supplier, or business partner.

We comply with the New Zealand Privacy Act 2020 and relevant international data protection laws.

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1. Information We Collect
We may collect personal information directly from you when you:

• Make an enquiry, place an order, or purchase products from us;

• Communicate with our team by phone, email, or through our website;

• Visit our website or social media pages; or

• Engage with us as a supplier, customer, or business partner.

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This information may include:

• Your name, business name, and contact details (email, phone number, and address);

• Billing, payment, and delivery information;

• Communications and correspondence history; and

• Any other information you choose to share with us.

We may also collect certain technical or “device” information automatically when you visit our website, such as your IP address, browser type, and how you interact with the site.

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2. How We Use Your Information

We use personal information to:

• Process orders, payments, and deliveries;

• Respond to enquiries and provide customer support;

• Manage and maintain business relationships with suppliers, clients, and partners;

• Send updates, news, or marketing communications (where you have opted in);

• Verify your identity and prevent fraud; and

• Improve our products, services, and website experience.

If you do not wish to receive marketing communications, you can opt out at any time by contacting us at info@afmgroup.co.nz.

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3. Sharing Your Information

We only share personal information where necessary to conduct our business or comply with the law. This may include sharing with:

• Service providers who assist with website hosting, IT support, marketing, logistics, and payment processing;

• Couriers or freight providers for delivery of goods;

• Credit agencies for legitimate business or credit purposes; or

• Regulatory or law enforcement bodies, if required by law.

All third-party partners are required to handle your information securely and in accordance with privacy regulations.

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4. Security of Information

We take reasonable steps to safeguard the personal information we hold from misuse, loss, or unauthorised access.
Where online services are provided, we use Secure Socket Layer (SSL) encryption to protect transmitted data. However, as no system can be guaranteed completely secure, any information transmitted is done at your own risk.

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5. Access and Correction

You have the right to access and request correction of the personal information we hold about you.
To make such a request, please contact us at info@afmgroup.co.nz. We will respond in accordance with the New Zealand Privacy Act 2020.

If you are based outside New Zealand, including within the EU, you may also have additional rights under your local data protection laws (such as the GDPR).

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6. Data Retention

We retain personal information only for as long as it is needed for the purpose for which it was collected, or as required by law.
You may request that your personal information be deleted when it is no longer necessary for our business operations.

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7. Cookies and Website Analytics

Our website uses cookies and similar technologies to enhance your experience and collect usage data.
You can disable cookies in your browser settings, although some features of the website may not function as intended.

We may also use analytics tools (such as Google Analytics) to understand how visitors interact with our website and to improve our services. You can opt out of Google Analytics tracking via your browser or Google’s settings.

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8. International Transfers

In some cases, we may store or process personal information using trusted third-party providers located outside New Zealand.
Where we do so, we ensure appropriate safeguards are in place to protect your information.

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9. Updates to This Policy

We may update this Privacy Policy from time to time to reflect operational or legal changes. The latest version will always be available on our website.

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10. Contact Us

If you have any questions, concerns, or complaints about this Privacy Policy or how your information is handled, please contact: info@afmgroup.co.nz